10 Sustainable Fashion Brands to Watch

Looking to update your wardrobe with sustainable and eco-friendly fashion? Look no further! In this article, we bring you a curated list of 10 sustainable fashion brands that are making waves in the industry. From ethical production practices to innovative materials, these brands are leading the way towards a more sustainable and conscious fashion future. Get ready to discover some exciting new options for your sustainable fashion journey!

1. Stella McCartney

History and mission

Stella McCartney is a renowned fashion designer known for her eponymous brand that focuses on sustainable and ethical practices. Born in London in 1971, Stella McCartney comes from a family deeply rooted in the world of fashion, with her father being the legendary musician, Sir Paul McCartney. With her unique blend of luxury and sustainability, she has carved a niche for herself in the industry.

Stella McCartney’s mission is to create beautiful, well-crafted pieces that are ethically made and environmentally friendly. She believes in the power of fashion to inspire change and is committed to challenging the industry’s traditional practices. McCartney aims to prove that it is possible to create stylish, luxurious garments without compromising on the planet or the welfare of animals.

Sustainable practices

Stella McCartney is known for incorporating sustainable practices into all aspects of her brand. She has been a pioneer in using innovative and environmentally friendly materials as alternatives to animal-derived products. McCartney ensures that her designs are cruelty-free and does not use any leather, fur, or feathers in her collections.

The brand is also committed to reducing its environmental impact. Stella McCartney employs a circular approach, using recycled materials and promoting a zero-waste ethos throughout the design and production process. They prioritize sourcing sustainable materials, including organic cotton and low-impact dyes, and aim to minimize water and energy consumption.

Notable achievements

Stella McCartney has received numerous accolades for her commitment to sustainability. In 2013, she was honored with the “Brand of the Year” award at the British Fashion Awards. McCartney has also collaborated with various non-profit organizations and initiatives to promote ethical fashion, including Green Carpet Challenge and Fashion Revolution. Her brand continues to inspire others in the industry to adopt sustainable practices and redefine the future of fashion.

2. Patagonia

History and mission

Founded in 1973 by Yvon Chouinard, Patagonia is an outdoor clothing and gear company that has become a trailblazer in sustainable fashion. Chouinard’s love for nature and his passion for climbing led him to create a brand that is not only focused on producing high-quality outdoor gear but also on preserving the planet.

The mission of Patagonia is to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” They believe in the power of business to drive positive change and are dedicated to protecting the environment through their actions and advocacy.

Sustainable practices

Patagonia’s commitment to sustainability is ingrained in every aspect of its operations. The company prioritizes using recycled and organic materials in its products, reducing waste, and promoting fair labor practices. Their iconic fleece jackets, for instance, are made from recycled plastic bottles.

Furthermore, Patagonia is actively involved in environmental activism and education. They have donated millions of dollars to grassroots environmental organizations and have launched campaigns to raise awareness about pressing environmental issues. Patagonia also encourages its customers to repair their worn-out garments instead of replacing them, reducing the need for new products.

Notable achievements

Patagonia has received widespread recognition for its sustainability efforts. In 2019, they were awarded the United Nations’ prestigious Champions of the Earth award for their innovative practices and leadership in sustainability. The company’s strong stance against fast fashion and its commitment to climate activism have made it a role model for other fashion brands aiming to make a positive impact on the planet.

3. Eileen Fisher

History and mission

Eileen Fisher is a women’s clothing brand that was founded in 1984 by the designer of the same name. Fisher’s vision was to create timeless, well-made garments that would last beyond fleeting fashion trends. Today, Eileen Fisher is known for its commitment to sustainability and ethical practices.

The mission of Eileen Fisher is to “design clothes that work together, guided by a set of values that embrace simplicity, sustainability, and great design.” They strive to create a harmonious relationship between style and sustainability, offering versatile pieces that can be worn for years to come.

Sustainable fashion practices

Eileen Fisher places sustainability at the core of its business model. The brand uses organic, natural, and recycled materials in its collections, reducing the need for virgin resources. They implement a closed-loop system by accepting back worn-out garments from customers and recycling them into new products.

The brand also values transparency and fair labor practices. Eileen Fisher ensures that its supply chain meets strict social and environmental standards and supports initiatives that empower women in the industry. They are committed to providing safe and equitable working conditions for all their employees.

Notable achievements

Eileen Fisher has been recognized for its commitment to sustainability and social responsibility. The brand has been awarded the prestigious “Corporate Social Responsibility Award” by the Council of Fashion Designers of America (CFDA). Eileen Fisher continues to inspire others through its sustainable practices and dedication to creating a more ethical fashion industry.

4. Veja

History and mission

Veja is a French footwear brand founded in 2005 by Sébastien Kopp and François-Ghislain Morillion. The brand’s mission is to create stylish sneakers that are made with a focus on social and environmental responsibility. Veja believes in transparency and aims to transform the fashion industry by challenging conventional production methods.

Sustainable practices

Veja takes a holistic approach to sustainability. They use organic and fair-trade materials in their sneakers, including organic cotton, wild rubber sourced from the Amazon rainforest, and vegetable-tanned leather. The brand works directly with Brazilian farmers and cooperatives, ensuring fair wages and promoting a more equitable supply chain.

Veja also prioritizes transparency by sharing information about their production processes and the impact of their materials. They strive to minimize their carbon footprint by reducing waste, using renewable energy sources, and implementing water-saving practices.

Notable achievements

Veja has gained international recognition for its sustainable practices and commitment to transparency. The brand has been featured in prominent fashion magazines and has collaborated with high-profile designers, further raising awareness about ethical fashion. Veja’s dedication to social and environmental responsibility has made it a frontrunner in the sustainable footwear industry.

5. Reformation

History and mission

Reformation is a Los Angeles-based fashion brand founded in 2009 by Yael Aflalo. The brand’s mission is to create effortless, feminine clothing that celebrates individuality while minimizing environmental impact. Reformation is known for its trendy designs and commitment to sustainability.

Sustainable practices

Reformation integrates sustainability into all aspects of its business. They use eco-friendly fabrics, such as Tencel and recycled polyester, that have a lower environmental footprint than conventional materials. The brand also prioritizes energy and water efficiency in its manufacturing processes.

Reformation promotes transparency by providing information about the environmental impact of their products, including the carbon footprint and water usage associated with each garment. They also encourage customers to make more informed choices by offering a “RefScale” on their website, which shows the environmental savings of each product compared to industry standards.

Notable achievements

Reformation has received recognition for its innovative approach to sustainable fashion. The brand has been recognized by Fast Company as one of the most innovative companies in the world and has collaborated with influential celebrities and influencers to amplify the message of sustainability. Reformation’s commitment to transparency and trendy designs has made it a favorite among eco-conscious fashionistas.

6. Everlane

History and mission

Everlane is a popular American clothing brand founded in 2010 by Michael Preysman. The brand’s mission is to provide high-quality, ethically made clothing at an accessible price point. Everlane believes in radical transparency and aims to create a more sustainable and ethical fashion industry.

Sustainable practices

Everlane is committed to sustainability throughout its supply chain. The brand carefully selects factories that prioritize fair labor practices and implements an “Environmental Responsibility” program to assess the environmental impact of their materials and manufacturing processes.

Everlane focuses on creating timeless wardrobe essentials made from sustainable materials, such as organic cotton, recycled polyester, and ethically sourced cashmere. They also provide information about the cost breakdown of each product on their website, allowing customers to understand the true value of their purchases.

Notable achievements

Everlane has gained a loyal following for its dedication to transparency and ethical practices. The brand has received recognition for its commitment to fair wages and working conditions in its factories and has been featured in prominent media outlets. Everlane continues to lead the way in sustainable fashion by offering high-quality, ethical garments that empower customers to make conscious choices.

7. Mara Hoffman

History and mission

Mara Hoffman is a New York-based fashion designer known for her vibrant and sustainably made clothing. Since launching her eponymous brand in 2000, Hoffman has been a champion of ethical fashion and has built a brand that stands for inclusivity and sustainability.

Sustainable practices

Mara Hoffman is committed to using responsibly sourced materials and investing in environmentally friendly practices. The brand utilizes alternative fibers, such as organic cotton and hemp, and partners with artisans and small-scale producers to support local economies.

Hoffman focuses on creating timeless, versatile pieces that can be cherished for years. She promotes the longevity of her garments by encouraging customers to repair and care for them. Mara Hoffman also embraces size-inclusive designs, ensuring that her brand is accessible to all.

Notable achievements

Mara Hoffman has been recognized as a leader in sustainable fashion. The brand has received accolades for its commitment to transparency and ethical practices. Hoffman continues to use her platform to advocate for positive change in the fashion industry and to inspire others to make sustainable choices.

8. Thought Clothing

History and mission

Thought Clothing, formerly known as Braintree Clothing, was founded in the UK in 2002 with a vision to create sustainable and ethical clothing. The brand embraces slow fashion and aims to inspire consumers to make conscious choices about what they wear.

Sustainable practices

Thought Clothing focuses on using sustainable materials and minimizing its environmental impact. They use organic cotton, bamboo, and hemp in their designs, which have a lower environmental footprint compared to conventional materials.

The brand is committed to fair trade practices and ensures that workers across its supply chain receive fair wages and safe working conditions. Thought Clothing also prioritizes natural dyes and minimizes water usage during the production process.

Notable achievements

Thought Clothing has made significant strides in the sustainable fashion industry. The brand has received recognition for its commitment to ethical practices and its versatile, timeless designs. They continue to inspire consumers to make conscious choices without compromising on style.

9. People Tree

History and mission

People Tree is a Japan and UK-based brand that was founded in 1991 by Safia Minney. The brand’s mission is to create sustainable and Fair Trade fashion that empowers people and preserves traditional craftsmanship. People Tree believes in creating a positive impact throughout the entire value chain of their products.

Sustainable practices

People Tree is a pioneer in Fair Trade fashion and works directly with marginalized communities to create their garments. The brand uses organic and recycled materials in its designs and supports environmentally friendly production processes.

People Tree emphasizes transparency by sharing information about their supply chain and the impact of their products. They also provide training and support to artisans, promoting their skills and preserving traditional craftsmanship.

Notable achievements

People Tree has received international recognition for its commitment to Fair Trade and sustainability. The brand has been awarded various certifications, including the World Fair Trade Organization certification and the Global Organic Textile Standard certification. People Tree’s dedication to ethical practices and community empowerment has made them a leader in sustainable fashion.

10. Amour Vert

History and mission

Amour Vert, which means “green love” in French, is a sustainable fashion brand founded in 2010 by Christoph Frehsee and Linda Balti. The brand’s mission is to create timeless, high-quality pieces while minimizing their environmental impact. Amour Vert believes in the power of individual choices and aims to make sustainable fashion a mainstream choice.

Sustainable practices

Amour Vert prioritizes using sustainable materials such as organic cotton, Tencel, and silk produced without harmful chemicals. The brand also incorporates innovative practices, like using water-conserving dyeing techniques and partnering with mills that prioritize energy efficiency.

Amour Vert is dedicated to responsible manufacturing, ensuring fair wages and safe working conditions for workers. They also plant a tree for every purchase made, contributing to reforestation efforts and combatting deforestation.

Notable achievements

Amour Vert has gained recognition for its commitment to sustainability and timeless designs. The brand has been featured in prominent media outlets and has collaborated with influential designers. Amour Vert continues to inspire individuals to make conscious choices and prove that sustainable fashion can be stylish and accessible.

In conclusion, these ten sustainable fashion brands are leading the charge in the industry, proving that sustainability and style can go hand in hand. From Stella McCartney’s commitment to cruelty-free and eco-friendly luxury to Patagonia’s advocacy for environmental causes, each brand brings its unique approach and vision to the table. Whether through using recycled materials, supporting fair trade practices, or raising awareness about the impact of fashion on the planet, these brands are setting new standards and inspiring a shift towards a more sustainable future in the fashion industry.